SEO is treated as an operational concern: every public route has a canonical URL, index/follow robots directives, and is included in sitemap.xml.
We publish JSON-LD (structured data) for the Organization and the SoftwareApplication (product) using environment-driven values so production can be accurate without hard-coded claims.
If you set NEXT_PUBLIC_SITE_URL in production, absolute URLs become consistent across Open Graph, canonical links, and sitemaps.
The /llms.txt route is also included for LLM-friendly indexing of key public routes.